In July 2024 the USPS implemented USPS postage rate increase. Whether you're sending personal letters, managing business mail, or executing marketing campaigns, these changes will impact your mailing costs. In this blog, we'll break down the key adjustments, focusing on first-class stamps, presorted first-class mail, and marketing mail rates for both letter and flat-sized mail pieces.
First-Class Stamps
The most noticeable change for many is the increase in the rate for first-class stamps. As of July 2024, the cost of a first-class stamp has risen to 73 cents. This change marks a significant adjustment for individuals who frequently send personal letters and small packages. The USPS attributes this increase to rising operational costs and the need to ensure the sustainability of postal services. The good news is that if metered postage is applied then there is a 4 cent discount
Presorted First-Class Mail
For businesses that rely on presorted first-class mail, the rate adjustments vary depending on the type and size of the mail pieces. Here's a breakdown of the new rates:
Letters:
The rate has increased by about 4-5 cents per piece. Prices depend on how the list can be sorted.
Flats:
Rates have increased by about 8 cents per piece. The additional ounce rate has also increased. It is much more cost effective to try to convert these mail pieces to letter size mailings.
These changes reflect the USPS's ongoing efforts to balance service demands with operational costs, ensuring that businesses can continue to rely on affordable mailing solutions while the USPS maintains its financial health.
Marketing Mail Rates
Marketing mail, a crucial channel for businesses to reach customers, also sees rate adjustments. The changes are designed to help the USPS manage increased operational costs while still offering competitive rates for bulk mailing. The new rates for marketing mail are as follows:
Letters:
Up to 3.5 ounces: The rate has increased by about 1 to 2 cents per piece
The rates difference depends on the classification the list qualifies for
Flats:
Up to 4 ounces: The rate has increased by about 1 to 2 cents per piece, though some rates have actually decreased.
These adjustments emphasize the importance of cost management in direct marketing campaigns, encouraging businesses to optimize their mail pieces' weight and size. There are ways to reduce the quantity and increase the personalization and impact of mailings or other things we can do to ensure you get the most for your postage.
The July 2024 USPS postage rate increase is a pivotal change for individuals and businesses alike. While the rise in first-class stamp rates may seem minor, the cumulative effect on personal and business budgets can be significant. For businesses utilizing presorted first-class and marketing mail, understanding these new rates is crucial for maintaining cost-effective mailing strategies. By staying informed about these changes, you can better navigate the evolving landscape of postal services and ensure your mailing needs are met efficiently.
For more detailed information and resources, visit the USPS website or contact us to help you adjust to the new rates effectively.